Baskin Robbins 

Industry

Food & Beverage | Franchise Marketing

Project Overview

Baskin Robbins, one of the world’s most recognized ice cream brands, operates multiple franchise outlets across India. The Janakpuri branch partnered with us to improve its local brand visibility, increase in-store footfall, and strengthen its digital presence while maintaining alignment with Baskin Robbins’ global branding standards. The focus was on building stronger engagement with the local Delhi audience.

Objectives

• Improve local discoverability on Google and social platforms
• Increase in-store visits through location-based marketing strategies
• Enhance brand engagement across social media channels
• Promote seasonal campaigns and limited-edition flavors

Strategy

Google My Business Optimization

We optimized the Google My Business listing with updated business information, high-quality visuals, regular posts, and active customer engagement. This helped improve visibility for local search queries such as “ice cream near me” and “Baskin Robbins Janakpuri.”

Social Media Management and Creative Design

We developed visually appealing creatives aligned with the brand identity, showcasing products, seasonal flavors, offers, and festive campaigns. Content was distributed through Instagram and Facebook using reels, carousels, and stories to maintain a consistent and engaging brand presence.

Campaign Execution for Promotions and New Launches

We implemented short-term marketing campaigns for product launches such as ice cream cakes, winter specials, and Valentine’s Day offers. These campaigns were designed to generate urgency, increase engagement, and drive both online interaction and in-store conversions.

Results

• 45% increase in footfall within 3 months
• 3x growth in social media engagement
• Consistent follower growth and improved customer retention online